Xiaozhou (William) Du

Public Relations & Marketing | Live - Run - Dream - Repeat

ABOUT

Xiaozhou Du is a graduate student at the University of Washington, currently seeking opportunities in marketing and consulting, given his passion and interest in technology industry. He is a proactive and self-motivated learner with the professional writing skill. He also possesses solid quantitative and qualitative research analytical skills, given such background of Communications, digital media and business consulting. He strengthens his skills and knowledge through work experiences. He is now a data and result oriented digital marketing and consulting professional. He aspires to be an international business professional with ample cultural and educational background.

RESUME

EDUCATION

Master of Communication, Digital Media
University of Washington, Seattle

GRADUATING IN JUNE 2019
IN PROGRESS

WORK

Marketing/Public Relations Associate
angelMD, Inc.

angelMD is an angel investment company aiming to invest the future of healthcare. My main focus: digital marketing and branding, event planning, user acquisition, and Search Engine Optimization analysis. With my work, angelMD is able to increase conversion rate of startups and investors. Side work: participated in the angel investment process of the two startups through the market analysis and the competition analysis.

June 2016 - December 2016

Promotions Coordinator
Public Relations Student Society of America(PRSSA)

PRSSA is the premier pre-professional organization for students in public relations and communications. We strive to connect members to lifelong opportunities, experience and professional growth. My main focus: promote the organization and to help increase the membership.

MAY 2015 - June 2016

Consultant
Business Impact Group

Business Impact Group is a learning lab where students can gain real-world consulting experience. Guided by the mentor from Accenture, I worked as a consultant for two local seattle companies. My main focus: market research, Search Engine Optimization/Marketing analysis, and potential threat prediction.

APRIL 2015 - MARCH 2017

Brand Representative
MRY Creative/Coca-Cola Enterprise

Coca-Cola Zero collaborated with NCAA Basketball. My main focus: marketing strategy planning, event planning, social media marketing.

JANUARY 2015 - APRIL 2015

AWARDS

First Place on Diamond Challenge Preliminary Round
University of Delaware

Diamond Challenge is an entrepreneurship challenge. The goal is to come up with the most feasible and growth potential business plan. I teamed up with another student for this challenge. We came up with the idea of "Love Delivery". It is an international student focused parcel delivery service. It aimed to provide affordable delivery service and to deliver emotional connection between families and the students.

MARCH 2014

SKILLS

Business Consulting

Professional Writing

Email/Newsletter Campaign

PORTFOLIO

Writing Sample: Blockchain Report

Blockchain analysis: I was in charge of doing research about the entire technology analysis and the applications to the marketing effort for the hypothetical client.
Technology Analysis

Detecon_Presentation

Autonomous Vehicle Presentation

After the market and industry research, I created this presentation for Detecon Consulting about the autonomous vehicle. It includes the current industry technology analysis and the future perspectives.

Business Consulting Industry Research

Immersive Story Website Design

I worked with another classmate to make this immersive story design. I was in charge of responsive website design, video production, and copy writing.

Responsive Website Design

Article About Me

When I was completing Business Impact Group business consulting project, I was interviewed by a reporter from Consulting and Business Development Center in Foster School of Business.

Business Consulting

Coca-Cola_Campaign

Social Media Campaign for Coca-Cola Zero March Madness

In order to increase the turn-outs for our campus event, we communicated, planned, and executed a series of social media campaign aross multiple platforms, Facebook, Twitter, Instagram.

Brand Promotion

INTEREST

traveling, technology, public speaking, online marketing, advertising, public relations, startups, angel investment, venture capital

SKILL

Marketo, SQL, HTML/CSS, Javascript, PHP, XML, Google Analytics, Wordpress, MailChimp, Hootsuite, Photoshop.

LANGUAGE

English-Professional

Mandarin-Native

CONTACT

Email
xiaozd@uw.edu

SOCIAL LINKS